Monday, August 17, 2009

Publicity or TRP

Once upon a time there was a bollywood star named SRK. He was on USA tour. On his way to Chicago he had to undergo secondary check at the Airport security cos he was a Muslim. He was angry and humiliated as he thought he was a big star and how can they do the check. Media comes to know about it. Media flashes breaking news saying SRK detained in Newark Airport. All jobless people start following the news and start blogging. Media asks everybody on the street what they feel about it. Ambika Soni is pissed off says tit for tat. Salman says whats the big deal. Harbajan says it happens all the time. Kabhi khan says his moves says it all. SRK watches this and sees this as a super opportunity to publicize his film My name is Khan. Media channels contact him ask questions. He gives a nice sentimental reply. Media makes it a headline. Media will setup debates on whats happenning. It will ask if SRK is doing that for publicity. They will discuss about state of Muslims after 9/11. They will say it happens in India. They will pick up incidents that happened before like Dr Abdul Kalam incident. Seeing all the things hyped up. Chidambaram makes a statement saying US overdid investigation. US sources say it was regular procedure and officials were professional. SRK reacts to that. Govt says it will take up the matter with US. Bollywood celebrities will express their views on twitter. Media reacts to the bollywood response. Fans express their feelings through blogs and start blasting everyone who is saying a word against SRK. Aamir khan fans would write in every possible way saying SRK has done this for publicity. People read these blogs and google makes money using adsense. In the heat of the events movie channels will air SRK movies on TV which will attact a lot of ads on TV. If the parliament sessions were taking place, some mp who usually sleeps when budget is announced will all of a sudden stand and talk tough asking govt for some action. Media will say mps dont have any other topic to discuss and blasts mps. Bloggers start talking about it again. Sagarika would write a blog blasting SRK . After few days people will forget what happened. Minister who said they will take the matter with US will take up another issue. Next day couple of guys die due to swine flue. Media changes it attention towards that. After a week people wont remember anything. In the process Media will have attained high TRP rating and made loads of money through ads. Google would have made a lot of money through adsense. SRK would be smiling and thanking the American security for giving him free publicity for his next film which will make him a lot richer. People watching the news would have wasted a lot of their useful time.

Moral of the story is : I wasted a lot of my time writing this blog.

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